For the purpose of the Data Protection Act 1998 (“the Act”), the data controller is Vale Web Marketing Limited, 1st Floor, Barclays House, Gatehouse Way, Aylesbury, Buckinghamshire HP19 8DB.
1. Information we may collect from you
1.1 We may collect and process the following data about you:
1.1.1 Information that you provide by filling in forms on the website accessed via www.aylesburyvale.net or www.vale-web.co.uk ("our site") and when sending e-mails to us. This includes information provided at the time of any registration to use our site, posting material or requesting further services. We may also ask you for information when you report a problem with our site. Such information can include your name, address and telephone number.
1.1.2 If you contact us, we may keep a record of that communication.
1.1.3 We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
1.1.4 Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, and the resources that you access.
1.2 We do not collect any more personal information than is necessary for the operation of our site.
2. IP addresses and cookies
2.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
2.2 For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:
2.2.1 To estimate our audience size and usage pattern.
2.2.2 To store information about your preferences, and so allow us to customise our site according to your individual interests.
2.2.3 To speed up your searches.
2.2.4 To recognise you when you return to our site.
3. Keeping your personal data secure
3.1 Where we have given you (or where you have chosen) a user identification code and password which enable you to access certain parts of our site, you are responsible for keeping such user identification code and password confidential. We ask you not to share a user identification code or password with anyone.
3.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
4. Uses made of the information
4.1 We use information held about you in the following ways:
4.1.1 To ensure that content from our site is presented in the most effective manner for you and for your computer.
4.1.2 To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes, and we may contact you about these by e-mail, post or telephone.
4.1.3 To carry out our obligations arising from any contracts entered into between you and us.
4.1.4 To allow you to participate in interactive features of our service, when you choose to do so.
4.1.5 To notify you about changes to our service.
4.2 If you do not want us to use your data in this way, please let us know.
4.3 We do not disclose information about identifiable individuals to our advertisers, but we may provide them with certain aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
5. Disclosure of your information
5.1 If you post any information on our site, your information may be collected and processed by other users of our site. We have no control over how these users may process your data.
5.2 We may disclose your personal information to any member of our company.
5.3 We will not otherwise disclose your personal information to third parties except as set out in the following sub-clauses:
5.3.1 In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
5.3.2 If Vale Web Marketing Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its clients will be one of the transferred assets.
6. Your rights
6.1 You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise the right at any time by contacting us at firstname.lastname@example.org.
6.2 Our site contains links to and from the websites of our advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
7. Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
Vale Web Marketing Limited